Client: Lincoln Motors | Director: Keegan Wilcox | Agency: The Reserve
This spot emphasizes the luxury concierge service that Lincoln now offers. Customers can drop off their car to be serviced and use a loaner car for the day, so they can run errands without their lives being interrupted. We focused mainly on the lifestyle of the main character, and the ethereal, serene lighting, rather than on product shots.
Client: Charter Cable | Director: Rob Groenwold | Agency: BRW USA
For this spot, Rob wanted to emphasize the charisma of vine star Zach King, utilizing his magician-esque visual effects trickery to tell a unique story about using Charter cable across a variety of devices throughout a household. Because Zach’s vines tend to incorporate playing with physics and light, the spot echoed that with ethereal, natural lighting and environments.
Client: Dunkin Donuts| Director: Snorri Sturlson
This spot was a camera-work focused, stop-motion inspired story, showing how Dunkin Donuts has refreshing beverages over the course of the year’s seasons. It was interesting to pair classic New England-centric architectural elements with the intimate shots of people enjoying coffee.
Client: Baylor College of Medicine | Director: The Chartrands | Agency: Lucky 21
I loved this treatment because of the abstract quality of the shots we selected. Medical education is all about connecting complex biological systems to the human element. Pairing the macro photography and abstract objects with images of emotion was a great way to communicate the heritage of this institution.
Carmichael Psychology Web Redesign // DrChloe.com
In 2014, working with Dr. Chloe, we realized it was time for a complete redesign of her wordpress site. Her previous theme was not responsive, relied on too many third-party plugins, and was generally not reflecting her calm, clean brand aesthetic. Upon project approval, within days, her new site was live, and she was thrilled with the new look of the site while retaining all of her existing pages and posts.
Online Anxiety Management Tools // AnxietyTools.com
In 2014, after the successful relaunch of DrChloe.com, our focus shifted to developing a new product to help patients learn the most common techniques to treat their anxiety symptoms. Originally, this product was an interactive PDF, but it soon evolved into a web-based product. Using the framework reveal.js, I recreated the content to be responsive, and more interactive.
Site Launch // AdrianVaca.com
In 2016, I was approached by an production director I frequently work with, to design a new website for her talented husband, Adrian Vaca. We had a session of need discovery, and developed a plan to create three unique landing pages for each of Adrian’s common roles: Teacher, Composer, and Performer.
Site Launch // CreativeServices.VoyageMedia.com
I have been working with Voyage Media since I began freelancing full-time in 2012, mostly as a layout designer and visual researcher. As I got more adept at web design, my role shifted towards that realm. In 2016 it was decided to move the portfolio of creative work off of the company’s primary domain. Using the theme Divi, I created all of the custom graphics, customized the site’s functions, and installed a flexible lightbox for viewing projects.
Many of these illustrations represent current socio-political issues. I love depicting the complexities and layered nuances present in political opinion pieces. In these compositions, I mainly utilize public domain imagery, and my own typographic details.
These works display my process of taking any set of letters, and turning it into a decorative composition.